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shermin sathi
Apr 13, 2022
In General Discussions
But you might not understand exactly what that means. But welcome emails are exactly what they sound like: messages sent to new consumers and subscribers with the goal of introducing them to your brand. These emails introduce subscribers to the opportunities your business has to offer. A welcome email or comprehensive welcome series usually gives subscribers a quick overview of the brand, the story behind the company, and what the brand has to offer consumers. It's also a great tool that can be used to personalize and illuminate the customer journey. You only get a first impression, so why not make it count? This process can be done quickly With the right welcome email, and we'll show you some great examples below. But first, let's talk about the effectiveness of these emails. How effective are company mailing list emails? Welcome emails are extremely effective in not only making consumers feel appreciated, but they also naturally boost subscriber engagement. When it comes to open rates, welcome emails have an open rate of 91.43% and average four times the open rate and five times the average click-through rate of a campaign. Standard email marketing. When generating clicks and revenue, welcome emails can contribute to a 196% increase in unique clicks. Welcome emails with special offers and promotional codes can even increase revenue by 30% per email, compared to those without offers. Before we talk about what to include in your welcome email, you'll need to think about when you'll send it to subscribers. With welcome emails, the sooner the better: 10 essentials of an effective welcome email image source: path back according to return path, 75% of marketers say they send welcome emails the same day subscribers sign up. In terms of engagement,
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