Lead generation involves getting interested or potential customers, also called leads, to share their contact information with you. This way, you can save their info so you can nurture them to convert later on.
In other words, the lead generation process is the first step in moving customers through the buying process. Once you have the contact information, you can take the lead through the various buying stages, for instance, from awareness to interest to consideration, and finally, conversion.
Related: 19 Tried-and-True Lead Nurturing Tips for Closing More Deals
What is a Good Lead-to-Visit Conversion Rate on Your Blog?
Many marketing pros agree that a good conversion rate is somewhere around 2% to 5%. But what about your visitor to lead conversion rate (traffic conversion rate)?
Generally speaking, a good lead-to-visit conversion rate isn’t defined by hard numbers. This is because, in most cases, Top lead generation company in Canada conversion rates are tied directly to business goals and strategies. It’s still worth mentioning that, for many businesses, visitor-to-lead conversion rates are generally small.
To provide more insight, we asked 23 marketing pros what’s the lead-to-visit conversion rate on their blog, and almost 25% confirmed our expectations when they answered between 1-2%.
What's the visit-to-lead conversion rate on your blog?
How Do Bloggers Generate Leads?
The short answer: with their content or blog posts in simpler terms.
However, reading good content doesn’t mean your lead will take action themselves. Instead, bloggers have to take steps to push them to take action, for instance, encourage them to share their contact information, so they put them through the buying process.
So what are these ways to push leads to sharing their info? Bloggers employ a range of tactics ranging from adding compelling calls to action (CTAs) in their blog posts, offering content upgrades and other freebies, installing lead magnets, using interactive content, hosting giveaways, and so on. All of which can be measured using these lead generation dashboards.
All these are ways to get leads to share their info. Top lead generation company in Canada But remember, they’re all based on providing high-quality, helpful content. Meaning: bloggers need to offer good content first, generate leads second.
That said, Omniscient Digital’s Alex Birkett makes a good point, “generating leads from your content is going to depend a ton on what your business is and what industry you’re in.
For example, are you selling premium education programs like Udacity or CXL Institute? Your content, in that case, is like a freemium version of your product. That’s to say it needs to be insanely good to the point that readers trust you and want to pay you for more of it.
However, in another space – let’s say the CRM market — you probably don’t need to impress anyone with your deep technical expertise. Instead, your best bet is to simply rank for higher intent keywords (like ‘best CRM’). So the strategy may differ depending on the context. However, I think one effective way anyone can generate more leads is the simple (but not easy) strategy of writing better content.”
Related: 18 Lead Generation KPIs Every Marketing & Sales Team Should Track
23 Ways to Generate Leads from Your Blog
Wondering exactly how other bloggers are generating leads from their blog? Here’s a brief look at the tactics our expert respondents shared with us:
Create valuable lead magnets
Write on unique topics
Create helpful content
Create content for each stage of the funnel
Offer exclusive, gated content
Learn more about your audience from your sales team
Offer content upgrades
Don’t be overly narrow with the keyword you use
Use a chat widget for lead generation
Use a hello bar on your blog
Use enticing optins
Always include a call to action (CTA)
Use interactive content
Understand the intent behind your audience’s search
Use the right keywords
Add a lead form to your blog posts
Share your blog content on social media
Host surveys and giveaways
Use Quora to grow your blog audience
Create a comprehensive resource and promote it heavily
Add pop-ups strategically to your blog
Integrate useful tools in your content