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Youdao Premium Course is an online education product produced by NetEase Youdao. As a new user of Youdao Quality Course, after in-depth experience, analyze the product experience from four perspectives: user analysis, market analysis, product analysis, and competitive product analysis. 1. Experience environment 2. Product overview 2.1 Product Introduction Youdao Premium Course is an online education product produced by NetEase Youdao. Youdao Quality Course carefully polishes each category of sub-field courses, and cooperates with top famous cell phone number list teachers. The course content covers children, primary schools, junior high schools, high schools, universities, workplaces, etc., covering a wide range; at the same time, it provides Darwin intelligent teaching system, using AI and Technology realizes teaching students in accordance with their aptitude.
High-quality teachers and intelligent teaching work together to provide users with a high-quality learning experience. 2.2 Product positioning 2.2.1 Product Slogan Selected classes for you. 2.2.2 Product positioning A B2C online education platform cell phone number list that provides high-quality paid live courses. 2.2.3 Product Development Incubate high-quality courses, promote the IPization of famous teachers, and create a closed loop of online and offline education together with other learning tool apps and learning hardware of NetEase Youdao. 3. Analysis of user needs 3.1 User portrait Figure 3.1.1 User population attributes of Youdao quality courses (data from Baidu Index) Figure 3.1.2 Geographical distribution of Youdao premium course users (data from Baidu Index)
From the perspective of user age distribution, users aged 20-29 account for the highest proportion, accounting for about 40% of the total population; at the same time, those under 19 and 30-39 years old also account for a higher proportion. It can be seen that the users of Youdao quality courses are mainly primary and secondary school students, college students, newcomers in the workplace, and parents of students, and the penetration rate of mobile cell phone number list devices among student users is relatively high, and the parent users tend to be younger. From the perspective of the gender distribution of users, men and women are basically the same, with a slightly higher proportion of women. The main reasons may be: in my country, mothers spend more energy on their children's education than fathers, and are more likely to help their children choose online education products;